In the interest of being transparent, and sharing my own (however frustrating) lessons learned, I want to try to share my experience trying to
integrate the use of blogging, tagging, technorati, social bookmarking, blah blah woof woof... into my efforts to publish a professional blog.
I have, in large part, followed a few of my colleagues' footsteps, trying to tread carefully into the impressions they've left in the sand... thanks and appreciation are due to Nancy White and Beth Kanter and Marnie Webb for leading the way for me.
What I am struggling with is how to describe how best to integrate all this activity into one's online publishing and online presence. Let's start with what I did...
- I started a blog in the first place because I wanted a) a place to publish my "thinking outloud" pieces about my field of work, and b) to increase my visibility in this community. I chose Blogger because it was free and easy.
- I recognized that part of maintaining a blog meant tracking what others in my and related fields were blogging about, so I set up an account at Bloglines (that's my roll). I attempt to read my bloglines once a week. I don't always succeed.
- Then Emily Weinberg attempted to introduce me to the world of tagging, but I dragged my feet for months, until...
- I saw Nancy White adding tags to her blog posts, and I figured it was time to learn what the heck all this was about. (I'd also read that using tags could increase traffic to one's blog, and well, who doesn't want that?)
- So then I created a del.icio.us account to start building my list of bookmarks that I tagged. I also explored how others of my colleagues were using tags so I could use their tagsonomy (which I now realize is called "folksonomy") instead of making something up entirely on my own. (More on this later... the tags for the nonprofit space need a lot of work!)
- And then of course, I had to create a Technorati Account, "claim" my blog, add tags, set up a watchlist (which appears to be redundant with BlogLines, btw...)
- And then, because there currently is no easy way to add TAGS to one's blog posts on blogger.com, I switched my browser from Netscape to Firefox so that I could:
- Then I went back and edited all my At the Intersection posts so that they all have tags now.
By the way, I created (?) a new tag called
intersection that I use for any posts, web pages, etc. that meet my criteria for being related to my "At the Intersection" blog-- i.e., content that crosses over and makes good fodder for my blog, including people who write about their work in a broader context, relating what they do to other fields.
So... after hours of this, I can only hope that the investment of time and frustration and learning was worth it. I am going to trust that it was as I see so many of my colleagues using this technology well and powerfully and satisfyingly.
But I will say that I cannot possibly encourage my nonprofit clients to invest their limited time into this endeavor until the tools are MUCH simpler, much more integrated with each other, and there is a demonstrated benefit to such an investment.
Lastly, I tried putting this in the margin of my blog, but I thought it messed things up visually and didn't look professional (although I think it looks great on Marnie Webb's blog). [update: I managed to figure out how to make it look okay in the margin.] So I'm sticking it here instead; blogger claims it won't accept the SCRIPT tag, but it does...